Beefeater Peach & Raspberry is Exclusively for the UK Market
Michael Hemsworth — February 13, 2021 — Marketing
References: beefeatergin & talkingretail
The Beefeater Peach & Raspberry gin is a new spirit exclusively for the UK market that will offer consumers a way to enhance their favorite recipes and cocktails with a fruit-forward flavor.
The spirit is, as its name suggests, flavored with a peach and raspberry profile to help satisfy the ever-increased demand for flavored gins. The spirit features a 37.5% ABV, a price point of £18.99 a bottle and is being launched widely at the end of April following a four-week exclusive run in Asda locations.
Off-Trade Channel Director at Pernod Ricard UK Chris Shead spoke on the new Beefeater Peach & Raspberry gin saying, "Flavored gin represents a huge opportunity as it makes up 40% of premium gin in the UK and is growing 21.6%. Introducing new and exciting flavors is not only a fantastic recruitment tool for the category, but also a great way to tap into different occasions and consumer taste profile needs.”
The spirit is, as its name suggests, flavored with a peach and raspberry profile to help satisfy the ever-increased demand for flavored gins. The spirit features a 37.5% ABV, a price point of £18.99 a bottle and is being launched widely at the end of April following a four-week exclusive run in Asda locations.
Off-Trade Channel Director at Pernod Ricard UK Chris Shead spoke on the new Beefeater Peach & Raspberry gin saying, "Flavored gin represents a huge opportunity as it makes up 40% of premium gin in the UK and is growing 21.6%. Introducing new and exciting flavors is not only a fantastic recruitment tool for the category, but also a great way to tap into different occasions and consumer taste profile needs.”
Trend Themes
1. Fruit-flavored Spirits - There is a growing demand for fruit-flavored spirits that presents an opportunity for brands to introduce new and unique flavors to consumers.
2. Premium Flavored Gin - The popularity of flavored gin is increasing, and creating higher-end, premium versions of these products could attract a wider range of consumers.
3. Innovative Cocktails - Unique and creative cocktails that incorporate flavored spirits and unexpected ingredients can set brands apart and attract adventurous customers.
Industry Implications
1. Alcohol Manufacturing - The alcohol manufacturing industry can create specialized fruit-flavored spirits to meet the growing demand for these products.
2. Supermarkets - Supermarkets can benefit from exclusivity deals with new flavored spirits and gain a competitive edge in the market.
3. Bars and Restaurants - Bars and restaurants can experiment with creating innovative cocktails that incorporate unique and flavored spirits to attract new customers and retain existing ones.
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