The Beefeater Peach & Raspberry gin is a new spirit exclusively for the UK market that will offer consumers a way to enhance their favorite recipes and cocktails with a fruit-forward flavor.
The spirit is, as its name suggests, flavored with a peach and raspberry profile to help satisfy the ever-increased demand for flavored gins. The spirit features a 37.5% ABV, a price point of £18.99 a bottle and is being launched widely at the end of April following a four-week exclusive run in Asda locations.
Off-Trade Channel Director at Pernod Ricard UK Chris Shead spoke on the new Beefeater Peach & Raspberry gin saying, "Flavored gin represents a huge opportunity as it makes up 40% of premium gin in the UK and is growing 21.6%. Introducing new and exciting flavors is not only a fantastic recruitment tool for the category, but also a great way to tap into different occasions and consumer taste profile needs.”