The Post Cereal Snacks are a New Twist on Breakfast Classics
Michael Hemsworth — January 13, 2021 — Marketing
References: postconsumerbrands & drugstorenews
The Post cereal snacks have been unveiled by the brand as a new take on classic breakfast cereals in a bid to help extend their relevance outside of the morning hours for consumers. The products include the Pebbles Crisps and the Honeycomb Bit Bites, which are both packaged like potato chips to make them easy to snack on throughout the day or in the evening as a snack. The oversized product form makes them idea for packing, dunking and dipping however consumers see fit.
Brand Manager of Portfolio Innovation at Post Consumer Brands Tara LaFerla spoke on the new Post cereal snacks saying, "According to recent research from Mintel, nearly 40% of consumers say they eat cereal as a snack, and 13% report eating cereal on the go. We developed our new Pebbles Crisps and Honeycomb Big Bites to make it even easier for people to enjoy their favorite cereals anywhere and any time of day. Our new cereal snacks have big flavor and big crunch in a 'no mess' form that parents and kids will love.”
Brand Manager of Portfolio Innovation at Post Consumer Brands Tara LaFerla spoke on the new Post cereal snacks saying, "According to recent research from Mintel, nearly 40% of consumers say they eat cereal as a snack, and 13% report eating cereal on the go. We developed our new Pebbles Crisps and Honeycomb Big Bites to make it even easier for people to enjoy their favorite cereals anywhere and any time of day. Our new cereal snacks have big flavor and big crunch in a 'no mess' form that parents and kids will love.”
Trend Themes
1. Snackable Cereal Products - Brands can capitalize on the popularity of cereal as a snack by creating easy-to-eat, portable cereal products.
2. Chip-style Packaging - Packaging cereal products like potato chips can make them more appealing to consumers looking for on-the-go snacks.
3. Cross-meal Appeal - Expanding the appeal of breakfast cereals beyond just the morning can create new opportunities for cereal brands.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore the potential of creating snackable versions of popular breakfast foods.
2. Packaging - Innovative packaging companies can help brands create unique, chip-style packaging for cereal snacks.
3. Market Research - Market research firms can help cereal brands better understand consumer snacking habits to develop targeted snack products.
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