These new Mule 2.0 canned cocktails are being launched by the brand in the US in a bid to offer consumers access to a range of different flavors and recipes that they might not otherwise have tried. The brand's cocktail offerings now has four new varieties including the London Mule, Mexican Mule, Caribé Mule and the Old Fashioned Mule, which are made with gin, tequila, rum and bourbon whiskey, respectively. The new drinks each have a 5% ABV rating to make them more applicable for consumers who might not be interested in the brand's 8% ABV original Moscow Mule.
The new Mule 2.0 canned cocktails are all being launched in 34 states at retailers including Target and Walmart as well as several independent stores.
These New Mule 2.0 Canned Cocktails Come in Four Varieties
Michael Hemsworth — January 6, 2021 — Marketing