The Thai Dragon Noodles range is being launched in response to the increasing number of consumers in the UK who are looking for a way to prepare their favorite dishes from the comfort of home in the midst of continued lockdowns related to the COVID-19 pandemic.
The noodles feature a high-quality recipe that are made using traditional Thai methods, and come in both Thin and Pad Thai varieties that are priced at £1.20 per 200 gram pack. The vegetarian-friendly noodles are perfect for preparing authentic meals and feature a steamed not fried recipe.
Surya Foods Managing Director Harry Dulai commented on the launch of the value-focused Thai Dragon Noodles range saying, "At the moment the buzz word in pricing is all about EDLP (everyday low price) – especially as UK family’s affected by the current pandemic start to feel the squeeze on their finances. People are looking for ways to maintain quality but at a better price and retailers are keen to meet this demand."