The Ritter Sport Milk Chocolate Cashew Highlights New Branding
Michael Hemsworth — January 15, 2021 — Marketing
References: ritter-sport.de & talkingretail
The Ritter Sport Milk Chocolate Cashew is one of the latest products from the brand that is focused on providing a high-quality treat for consumers that is crafted with premium ingredients. The bar highlights the brand's latest branding update that features a natural yet premium-looking matte foil that highlights the ingredients as well as the brand name. The bar itself is crafted with salted and roasted cashews that have been paired with premium milk chocolate and features a 100 gram size that's expected to retail for £1.50.
Ritter Sport Brand Manager Rebecca Cairney spoke on the new Ritter Sport Milk Chocolate Cashew bar saying, "Our new look and improved Nut Selection range offers retailers a fantastic opportunity to drive growth in the nut chocolate category. As one of the fastest growing flavor segments in total block chocolate, retailers can meet consumer demand for all things nutty by stocking our complete range. And with the addition of our new milk cashew bar there is more choice than ever before.”
Ritter Sport Brand Manager Rebecca Cairney spoke on the new Ritter Sport Milk Chocolate Cashew bar saying, "Our new look and improved Nut Selection range offers retailers a fantastic opportunity to drive growth in the nut chocolate category. As one of the fastest growing flavor segments in total block chocolate, retailers can meet consumer demand for all things nutty by stocking our complete range. And with the addition of our new milk cashew bar there is more choice than ever before.”
Trend Themes
1. Premium Ingredient Focus - Brands are focusing on higher quality ingredients to create premium chocolate products that can be marketed at a higher price point.
2. Natural Packaging - Brands are using matte foil packaging to highlight the natural and premium ingredients in their chocolate products.
3. Nuts in Chocolate - Nuts, particularly cashews, are becoming increasingly popular as an ingredient in chocolate bars.
Industry Implications
1. Chocolate Manufacturing - Manufacturers can explore new ingredient combinations and packaging designs to create premium chocolate bars that stand out in the market.
2. Retail - Retailers can capitalize on the growing demand for premium and natural chocolate products by stocking diverse ranges that suit a variety of tastes and preferences.
3. Food Service - Cafes and restaurants can incorporate premium chocolate products made with natural ingredients into their menus to offer unique and high-quality desserts.
3.8
Score
Popularity
Activity
Freshness
