The Smurfit Kappa 'eBottle' packaging has been launched by the brand in response to the growing online beverage purchase market to help make it easier for companies to ship out orders in a safe manner. The packaging range includes the Rollor bottle pack as well as the BiPack and the Pop-up insert, which will all work to keep bottles protected from breakage when being shipped. This follows the surge in online retail for both alcohol and liquid in general amidst the ongoing COVID-19 pandemic.
VP of Innovation and Development at Smurfit Kappa Europe Arco Bergenbosch commented on the announcement of the 'eBottle' packaging saying, "Our new eBottle product range offers beverage businesses a suite of fit-for-purpose and bespoke packaging solutions which address the key challenges for their e-commerce channel. The innovative range, combined with our focus on e-commerce processes, supply chain, and consumer experience, have all contributed to increased sales and greater efficiencies for our customers.”