The Craize Everything Bagel crackers are one of the latest flavor options from the brand that targets the increasing number of consumers seeking out high-quality snacks to enjoy with an unexpectedly flavorful profile.
The crackers are made with the brand's signature Venezuelan arepas that features a corn-based recipe that's sweet and delicate, and paired with everything bagel seasoning for a burst of salty, nuttiness. The crackers are thus a perfect crossover snack option for consumers looking to enjoy the familiar flavor of an everything bagel in a decidedly less indulgent manner.
Founder and CEO Leonardo Cotter spoke on the new Craize Everything Bagel crackers saying, "Everything Craize is as traditional as it is groundbreaking. It’s the evolution of one of America’s classic foods––bagels, mixed with latin authenticity. It’s a healthy cracker that perfectly blends the sweetness of corn with the saltiness of the everything seasoning. It’s much more than a bagel alternative, but it still pairs amazing with cream cheese and lox.”
Image Credit: Craize Corn
What's Driving This Trend
- Bagel-inspired Snacks
- Creating snacks inspired by classic bagel flavors such as everything bagel opens up opportunities for new and unique flavor combinations.
- Latin-inspired Snacks
- Combining flavors from different cultural backgrounds such as the Venezuelan corn-based recipe used in the Craize crackers can create unique, flavorful snack options for consumers.
- Healthy Snack Options
- Tapping into the growing demand for high-quality, better-for-you snacks opens up a market for snacks made with quality ingredients and unique flavor profiles like Craize crackers.
Who This Affects Most
- Snack Food Industry
- Innovation within the snack food industry is constantly evolving and introducing unique, flavorful snack options as evidenced by Craize's bagel-inspired corn-based crackers.
- Latin American Food Industry
- Infusing flavors from different cultures into snack food products presents an opportunity for the Latin American food industry to showcase traditional flavors and ingredients in new and exciting ways.
- Better-for-you Snack Industry
- As more consumers seek out healthier snack options, there is room for growth and innovation within the better-for-you snack industry by introducing unique and flavorful products like Craize's corn-based crackers.
