The Enlightened Caramel Fudge Pretzel Ice Cream is Sweet and Salty
Michael Hemsworth — January 22, 2021 — Marketing
References: eatenlightened & foodbev
The dessert industry has been warming up to savory flavor experiences in recent years as consumers seek out ways to be more adventurous, which is exactly what's at work with the Enlightened Caramel Fudge Pretzel ice cream. Developed by the Beyond Better Foods-owned brand, the ice cream has a salty and sweet flavor that is achieved with fudge-covered pretzels in the mix along with a swirl of salted caramel. The premium flavor is achieved with 60% less sugar than regular ice cream with a pint of the dessert coming in at 400 calories to make it more permissible amongst consumers looking to eat it in one sitting.
The Enlightened Caramel Fudge Pretzel ice cream is available for purchase online now with retail availability at Sprouts and Walmart expected to start soon at a price point of $4.99 to $5.99 per pint.
The Enlightened Caramel Fudge Pretzel ice cream is available for purchase online now with retail availability at Sprouts and Walmart expected to start soon at a price point of $4.99 to $5.99 per pint.
Trend Themes
1. Savory Desserts - As consumers become more adventurous there is an opportunity to create more sweet and salty dessert options
2. Reduced Sugar Products - Using less sugar in products allows for a guilt-free indulgence and can appeal to health-conscious customers
3. Online Dessert Sales - Increasing online sales of desserts can increase accessibility and reach for brands
Industry Implications
1. Dessert Industry - Savory flavors and a healthier approach to dessert making can disrupt the traditional dessert industry offerings
2. Food Retail Industry - Increased focus on online sales and unique dessert options could appeal to consumers looking for something different and therefore disrupt traditional in-store offerings
3. Grocery Store Industry - Increased focus on healthier dessert options could disrupt traditional dessert offerings in grocery stores
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