Squeezable Natural Peanut Butters

The Jif Natural Squeeze Creamy Peanut Butter Spread is a new, upcoming product from the brand that will provide consumers with a way to incorporate it into virtually any of their favorite recipes. The peanut butter is crafted with five ingredients in the recipe with 90% peanuts, and is completely free from GMOs and preservatives. The squeezable tube packaging will eliminate the need for a utensil to allow for easy portioning onto toast, a bite-sized snack or even into a recipe for a touch of nuttiness.

Direct of Brand Strategy for the Jif Brand Jake Calhoun spoke on the new Jif Natural Squeeze Creamy Peanut Butter Spread saying, "We’re excited to expand our innovative Jif Squeeze product line, giving Jif peanut butter lovers more ways to enjoy. Now you can get the last ounce of squeezable, creamy goodness in an additional variation — because it's That Jif'ing Good!”