Misspelling usually creates a defective product that's recalled and then goes to waste but IKEA Singapore took the opportunity to turn a mistake into a limited-edition cloth bag product that demonstrates the company's commitment to sustainability. IKEA Singapore released versions of its KLAMBY cloth bags printed with “www.ikea.co.sg” instead of “www.ikea.com.sg."
Now, on the company's site, the misprinted cloth bags are toted as unique and they remind that "it's OK to make a mistake." Since it would have been a shame to recall thousands of perfectly good reusable bags, IKEA Singapore settled on pointing out the unique qualities of the bags, which are in perfectly good condition. This choice by the company aligns with its promise to care for the planet and use resources mindfully for a better future.