Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Low-Alcohol Seltzer Cocktails

The Lilo Hard Seltzer Range Includes Two Distinct Flavor Options

— January 8, 2021 — Marketing
The Lilo hard seltzer range is a new offering from the brand for the UK market that will provide consumers with a low-calorie and low-alcohol option to pick up. The drinks feature a 3.5% ABV and feature 44 calories or less, which will position them as being perfect for portioned indulgence without having to worry about too many calories or too much alcohol in the mix. The drink range includes the White Grape & Elderflower and Cranberry & Rosehip flavor options, which are both packaged with vibrant branding that's eye-catching and story-focused.

Marketing Director at The Alcoholic Water Company Ivana Markotic spoke on the new Lilo hard seltzer range saying, "As the UK continues to embrace the hard seltzer movement that is taking over the world, we are excited to bring a premium and flavour-focused addition to the category. We’re bringing an artful approach to Lilo – inspired by creativity and using the perfect blend of bespoke botanicals and pure Scottish water as the base. Lilo is the perfect option for those looking to explore a more mindful approach to drinking, without compromising on flavor.”