The 'FlexiBags' pet food packaging has been created by Mondi for Germany-based pet food brand Interquell to help increase convenience, while also keeping sustainability at the forefront. The packaging is achieved with up to 50% renewable resources and also highlights a manufacturing process that has reduced carbon emissions compared to alternatives. The design helps to reduce the carbon footprint of the packaging, but is also focused on product protection to ensure it will arrive fresh to the consumer and remain so as it's used.
European Sales Director for Consumer Flexibles Emilio Vidri spoke on the new 'FlexiBags' pet food packaging saying, "We pride ourselves on our bespoke solutions and personal working relationships with our customers. Using our EcoSolutions approach, we asked all the right questions from the outset to get the best results for our products, customer, and the environment. The Goood FlexiBag is a perfect illustration of our commitment to creating packaging that is sustainable by design, and using paper where possible, plastic where useful. Superior functionality fits the premium brand, maintains the freshness of the product, is easy for the consumer to use, and results in reduced food waste.”
Key Themes Behind This Trend
- Eco-conscious Packaging
- Continued development of environmentally friendly packaging materials and designs to meet consumer demand for sustainability.
- Renewable Resource Use
- Increasing use of renewable resources in packaging design and production as a way to reduce the carbon footprint.
- Product Protection and Freshness
- Innovative packaging designs aimed at ensuring product freshness and reducing food waste.
Where This Applies
- Pet Food Industry
- Opportunities for pet food manufacturers to improve sustainability efforts and reduce environmental impact through the adoption of eco-friendly packaging solutions.
- Packaging Industry
- Innovative packaging companies can differentiate themselves by offering sustainable solutions that meet consumer demand for environmentally friendly products.
- Renewable Resource Industry
- Increased demand for renewable resources in packaging materials and designs creates opportunities for businesses in the renewable resource industry.
