The Organic Honey & Chocolate Cheerios are a new cereal product being launched in the UK to offer consumers a way to choose a premium breakfast product at an accessible price point. The product is made with ingredients that have all been sourced from farmers who adhere to organic farming practices. The cereal will be exclusively available nationwide at Waitrose locations starting on January 13, 2021 and will launch into Sainsbury's in May 2021.
Regional Marketing Director UK & Australia - Nestlé Cereals Toby Baker spoke on the new Organic Honey & Chocolate Cheerios saying, "Given that £200m a month is now spent on organic food and drink in the UK, it’s clear that sustainably conscious consumers are looking for products that are good for our planet. This growing interest has intensified during the pandemic, with many families placing greater emphasis on leading better lifestyles, focused on wellbeing and sustainability. As a business, our promise is to make breakfast better as well as doing our bit to help protect the planet. Our breakfast cereals already come in packaging specially designed for a lower environmental impact- with cereal boxes that can be easily recycled. The launch of Cheerios UK’s first organic cereal is yet another milestone in our own journey, which will also help meet growing consumer demand for organic products.”