This new Mars Wrigley chocolate bar range has been unveiled by the brand in the UK in a bid to help consumers make better choices when it comes to indulging in their favorite foods. The range includes Mars, Snickers and Twix bars that are all 100 calories or less to make them easier for consumers to integrate into their daily diet. Each of the bars retains its same signature recipe, but in a size format that simply accommodates a lower calorie rating.
Mars Wrigley Marketing Director Kerry Cavanaugh spoke on the new Mars Wrigley chocolate bar range saying, "Our new 100 calorie format gives consumers their favourite brands original recipes but in a size that is a meaningful snacking choice. This new range is for consumers who want a sweet treat but in a smaller portion size. These chocolate bars are perfect for the 68% of Brits who have said they would rather have less of their favorite chocolate than a larger amount of a lower-sugar chocolate.”