This new Mars Wrigley chocolate bar range has been unveiled by the brand in the UK in a bid to help consumers make better choices when it comes to indulging in their favorite foods. The range includes Mars, Snickers and Twix bars that are all 100 calories or less to make them easier for consumers to integrate into their daily diet. Each of the bars retains its same signature recipe, but in a size format that simply accommodates a lower calorie rating.
Mars Wrigley Marketing Director Kerry Cavanaugh spoke on the new Mars Wrigley chocolate bar range saying, "Our new 100 calorie format gives consumers their favourite brands original recipes but in a size that is a meaningful snacking choice. This new range is for consumers who want a sweet treat but in a smaller portion size. These chocolate bars are perfect for the 68% of Brits who have said they would rather have less of their favorite chocolate than a larger amount of a lower-sugar chocolate.”
Why This Trend Is Growing
- Calorie-portioned Snacks
- The trend of producing snacks with a lower calorie count, combined with a familiar brand name, offers an innovative way for consumers to indulge in sweet treats without overindulging
- Convenience Foods
- The convenience offered by pre-packaged calorie-portioned snacks presents an opportunity for food manufacturers and grocery stores to offer ready-to-eat options that cater to mindful eaters
- Health Conscious Indulgence
- This trend of health-focused indulgence provides an opportunity for food industry players to tap into a growing market of consumers who want to enjoy familiar snacks but with a lower calorie count
Industries Being Reshaped
- Confectionery
- The confectionery industry can leverage this trend by offering options that cater to consumers who want to indulge in familiar snacks but with a lower calorie count
- Grocery
- The grocery industry can cater to the growing trend of health-focused indulgence by offering pre-packaged calorie-portioned snacks that make mindful snacking easier for consumers
- Food Manufacturing
- This trend presents an opportunity for food manufacturers to innovate and offer new products that cater to the demand for indulgent snacks with fewer calories, offering a better-for-you option to traditional snack foods
