Budweiser launched a Dry January campaign for Budweiser Zero and is using high profile athletes to promote the campaign, including NFL and NBA athletes and more.
The Budweiser Zero campaign is named Team Zero and those who participate in the Dry January will be encouraged to abstain from alcohol with motivational emails from a group of athletes. Participants can also enter to win a chance to receive a pair of tickets to a World Series Game in 2021.
The athletes included in the campaign are Darius Slayton, an NFL player, Kevin Kisner, a professional golfer, Jordan Henderson, a soccer player, Paul Bissonnette, a former NHL player, and George St-Pierre, a former UFC champion. Dwyane Wade was also featured in the campaign and is a co-founder of Budweiser Zero.
Image Credit: Budweiser