Budweiser launched a Dry January campaign for Budweiser Zero and is using high profile athletes to promote the campaign, including NFL and NBA athletes and more.
The Budweiser Zero campaign is named Team Zero and those who participate in the Dry January will be encouraged to abstain from alcohol with motivational emails from a group of athletes. Participants can also enter to win a chance to receive a pair of tickets to a World Series Game in 2021.
The athletes included in the campaign are Darius Slayton, an NFL player, Kevin Kisner, a professional golfer, Jordan Henderson, a soccer player, Paul Bissonnette, a former NHL player, and George St-Pierre, a former UFC champion. Dwyane Wade was also featured in the campaign and is a co-founder of Budweiser Zero.
Image Credit: Budweiser
Why This Trend Is Growing
- Dry January Campaigns
- Brands can create campaigns to promote non-alcoholic alternatives during the Dry January trend.
- Athlete Endorsements
- Incorporating high-profile athletes in advertising campaigns can increase brand exposure and credibility.
- Motivational Marketing
- Motivating consumers to make healthier choices through email campaigns and incentives can foster brand loyalty.
Industries Being Reshaped
- Alcohol Alternatives
- The alcohol industry can explore the creation and promotion of non-alcoholic beverages in response to the Dry January trend.
- Sports Marketing
- Brands can leverage athlete endorsements to increase exposure and consumer engagement in the sports industry.
- Email Marketing
- Incentive-based email marketing campaigns can be used to promote various industries and foster consumer loyalty.
