Zenimation is Disney+'s Way of Helping Consumers Find Calm
References: disneyplusoriginals.disney
Created and edited by David Bess, Zenimation is an animated soundscape experience that hits the mark on consumer necessity during and after the COVID-19 pandemic. Since individuals are forced to stay at home and social distance, the popularity of streaming services has skyrocketed. Zenimation inserts a moment of mindfulness for those browsing Disney+. The spontaneity and accessibility of the calming animated soundscape experience are paramount, especially for individuals who are experiencing stress and uncertainty during these times.
The Zenimation series essentially takes clips from popular Disney animations like The Lion King, The Little Mermaid, Peter Pan, and so on. These visuals are overlaid with calming audio for the desired effect. While serving a particular purpose for consumers, Zenimation also "pays tribute to both the visual and sound artists who have created Walt Disney Animation Studios’ legacy of films."
Image Credit: Disney+
The Zenimation series essentially takes clips from popular Disney animations like The Lion King, The Little Mermaid, Peter Pan, and so on. These visuals are overlaid with calming audio for the desired effect. While serving a particular purpose for consumers, Zenimation also "pays tribute to both the visual and sound artists who have created Walt Disney Animation Studios’ legacy of films."
Image Credit: Disney+
Trend Themes
1. Animated Soundscape Experiences - The combination of calming visuals and audio experiences through streaming services provides an opportunity for the development of a new genre of entertainment.
2. Mindfulness Content Creation - The success of Zenimation opens the door for other online media platforms to focus on generating mindfulness content, providing an innovative way to help consumers maintain their mental health.
3. Collaboration Between Entertainment Industries - Disney's Zenimation highlights the potential for collaboration between different entertainment industries such as animation and audio, creating a new form of multi-faceted entertainment for consumers to enjoy.
Industry Implications
1. Streaming Services - As the popularity of streaming services grows during the pandemic, creating unique content like Zenimation can attract more subscribers and make these platforms increasingly competitive.
2. Animation Production - The success of Zenimation indicates that there is a significant potential market for animation production companies to focus on producing calming and mindfulness-related content.
3. Audio Production - Zenimation also highlights the opportunity for audio production companies to create immersive audio experiences that complement visuals, opening up an entirely new market for audio production.
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