Betoken is a newly refreshed CBD brand that offers a "female take on a primarily male-dominated industry" and its products are designed to help adults get through life's challenges with more grace. Knowing that energizing morning runs can become sources of knee pain with age or falling asleep nightly can be a challenge, the brand makes products for adults that are formulated to help people sleep, mellow out and feel like their most vibrant selves.
With solutions for everything from pain and stress to PMS and sleep, the brand helps consumers find their way to wellness with fizzing bath bombs, topical relief creams, capsules and curated CBD product kits like Big Night In, PMS + Chill and Lights Out.
What's Driving This Trend
- Female-centric CBD Products
- CBD brands designed specifically for women seek to disrupt the primarily male-dominated industry.
- CBD Solutions for Wellness
- CBD companies focusing on wellness solutions that aid in stress reduction and various physical pains and discomforts could disrupt the wellness industry.
- Curated CBD Product Kits
- Providing CBD product kits tailored to specific needs, such as pain relief or sleep, could become a disruptive trend in the CBD industry.
Who This Affects Most
- Wellness
- CBD products focused on providing solutions for various physical and mental issues could disrupt the wellness industry.
- Beauty
- CBD skincare and bath products, specifically designed for women, could disrupt the beauty industry's focus on traditional skincare products.
- E-commerce
- The growth of curated CBD product kits, as well as an uptick in female-focused CBD brands, could disrupt the e-commerce industry's product offerings.
