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American-Style Crispy Rice Snacks

These New Kellogg's Rice Krispies Squares Come in Two Flavors

— January 5, 2021 — Marketing
These new Kellogg's Rice Krispies Squares snacks have bee announced by the brand in the UK in a bid to expand flavor options and provide consumers with American-inspired treats to enjoy. The snacks come in two new flavors including Salted Caramel Pretzel and Cookies & Cream, which are both being launched at Asda locations nationwide starting now. The snacks will retail in packs of four at a price point of £1.99 each and will be available at more retailers in the coming months.

Senior Brand Activation Manager at Kellogg's UK&I Susann Heinz spoke on the new Kellogg's Rice Krispies Squares snacks saying, "Our insights show that American flavors drive strong taste appeal with shoppers and we were keen to tap into that with our new Rice Krispies Squares Cookies & Cream and Salted Caramel Pretzel. It’s been a year of innovation for the brand, with limited edition Chocolatey Orange and Birthday Cake Thins launching in 2020 so we’re looking forward to continuing the momentum with our launches in 2021.”
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