The Oumph Balls vegan meatballs are being launched by the brand in the UK to offer consumers a plant-based take on the classic dish for them to use in their favorite recipes or on their own. The vegan meatballs feature a recipe consisting of soy beans, and boast a gluten-free profile that's also high in fiber and well-suited for a range of applications. The product will be launching into Ocado stores in 280 gram bags at a price point of £3.50 each.
Buyer at Ocado Tom Gray boasted about the new Oumph Balls vegan meatballs saying, "We’re really pleased to be able to offer our customers a new product from Oumph. The Oumph Balls are an exciting addition to the collection and allow us to extend our huge range of vegetarian and vegan products.”
What's Driving This Trend
- Plant-based Meat Alternatives
- There is a growing market opportunity for plant-based meat alternatives as consumers seek to reduce meat consumption for health and environmental reasons.
- Gluten-free and High Fiber Foods
- There is an opportunity for innovative products that cater to consumers who prefer gluten-free and high fiber diets.
- Convenient and Quick Meal Solutions
- Innovations that offer quick and easy meal solutions are in demand by busy consumers who want to eat healthy but have limited time for meal preparation.
Who This Affects Most
- Food and Beverage
- The food and beverage industry has an opportunity to develop plant-based food options that can appeal to a wider audience.
- Health and Wellness
- The health and wellness industry can create and promote products that cater to consumers who seek gluten-free and high fiber diets.
- Retail
- Retailers can tap into the growing demand for plant-based meat alternatives by offering a wide range of options that cater to different dietary needs and preferences.
