Many dining establishments and bars have been struggling with the government-imposed COVID-19 restrictions and while some have closed, others are banking on new models of operation—like ghost kitchens or subscription-only restaurant models. Omar’s La Boite, located on the Lower East Side of Manhattan is one such establishment. Defined as a "speak-easy style supper club," the brand has adopted a very well-planned subscription model that is geared toward enticing the Millennial generation or consumers who crave exclusivity, luxury, and a little bit of fun. Prices start at $1,500 USD annually and can be purchased online. With one, a guest can receive access to cocktail parties, special multi-course dinner menus, as well as live music from a variety of talents like cabaret singers, DJs, and even dancers.
Image Credit: Cristina Macaya
Key Themes Behind This Trend
- Subscription-only Restaurants
- Restaurants offering exclusive subscription models to attract younger generations and consumers who crave luxury and exclusivity.
- Ghost Kitchens
- Alternative models of operation for restaurants experiencing difficulties with the government-imposed COVID-19 restrictions.
- Experiential Dining
- Creating unique dining experiences that incorporate special menus, live music and other forms of entertainment to attract customers.
Where This Applies
- Food and Beverage
- Food and beverage establishments adapting to new models of operation to stay afloat and cater to changing consumer preferences.
- Hospitality
- The hospitality industry exploring new ways to deliver luxury, exclusivity and unique experiences to clients.
- Entertainment
- Entertainment industry partnering with restaurants to enhance dining experiences and provide entertainment options for customers.
