To mark the launch of Epic Stuffed Crust Pizza, Papa John's is introducing the Epic Stuffs Sweepstakes and an ultra-puffy armchair. The brand is inviting fans to show off their best moves—be it jumps, trick shots or dunks—for their chance to win an exclusive sports viewing experience and an Epic Stuffed Chair of their very own.
The chair, valued at $32,500, is equipped with a reinforced pizza table, a dedicated spot for a smartphone, a garlic sauce cup dispenser and a "1.5 horsepower motor to enjoy your favorite pizza without leaving the comfort of your new favorite chair."
While only one lucky winner will get to claim the Epic Stuffed Chair, other winners will receive gift cards and other puffy items like branded sleeping bags.
Why This Trend Is Growing
- Pizza-themed Furniture
- Opportunity for furniture companies to create pizza-themed furniture that appeals to foodies and pop-culture enthusiasts alike.
- Branded Experience Marketing
- Opportunity for brands to offer unique and interactive experiences to engage with their customers in a memorable way.
- Gamification Marketing Strategy
- Opportunity for brands to incentivize and engage their customers through gamification marketing techniques.
Industries Being Reshaped
- Furniture
- Furniture companies can create unique and quirky furniture designs that cater to pop-culture enthusiasts and foodies.
- Fast Food
- Fast food chains can leverage branded experiences like sweepstakes to engage their customers and create memorable experiences.
- Marketing
- Marketers can incorporate gamification techniques into their marketing strategies to incentivize and engage their customers in a fun and interactive way.
