Proper Introduces Handcrafted and All-Natural Cannabis Beverages
Elena Rahman — July 12, 2021 — Lifestyle
References: feelproper
Proper is a Midland-based and fiercely independent craft cannabis beverage company, marking Ontario's first producer of its kind. The brand is committed to developing quality and innovative products that deliver a proven and consistent experience. The handcrafted sparkling beverage is made in partnership with Molecule, one of Canada's premier licensed cannabis processors.
Boasting an all-natural Lemon Lime flavor, Proper's cannabis beverage is flash pasteurized. Made by real people who care about the individual's experience with the product, Proper includes 10mg of THC per can. With only one calorie per serving, the Lemon Lime flavor has a refreshing and uplifting effect. Its blend of citrus flavors is ideal for both social gatherings and enjoying some quiet alone time.
Image Credit: Proper
Boasting an all-natural Lemon Lime flavor, Proper's cannabis beverage is flash pasteurized. Made by real people who care about the individual's experience with the product, Proper includes 10mg of THC per can. With only one calorie per serving, the Lemon Lime flavor has a refreshing and uplifting effect. Its blend of citrus flavors is ideal for both social gatherings and enjoying some quiet alone time.
Image Credit: Proper
Trend Themes
1. Craft Cannabis Beverages - The trend of craft cannabis beverages made with all-natural ingredients is disrupting the traditional beverage industry and creating opportunities for small, independent producers to enter the market.
2. Flash Pasteurization - The trend toward flash pasteurization in cannabis beverage production is providing an opportunity for innovation in preservation methods as well as in the development of new flavors and product offerings.
3. Collaborations with Cannabis Processors - The trend of partnerships between craft beverage makers and licensed cannabis processors is creating new opportunities for cross-industry innovation and expansion into emerging markets.
Industry Implications
1. Craft Beverage Industry - The craft cannabis beverage industry is a disruptive innovation that is providing an exciting opportunity for small, independent producers to enter the market and challenge the dominance of large corporations.
2. Cannabis Processing Industry - The emerging cannabis processing industry is creating opportunities for collaboration and innovation with craft beverage makers, as well as for expansion into new markets and product lines.
3. Alternative Health and Wellness Industry - The trend of all-natural, THC-infused beverages is disrupting the traditional health and wellness industry and creating new opportunities for innovation in product development and marketing.
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