The Cutwater Pina Colada is a ready-to-drink canned beverage. The San Diego-based brand sells the flavored drink in a 12oz can, ideal for casual social events or a relaxing day by the pool. Made with Cutwater's award-winning rum, the drink is gluten-free and boasts 13% alcohol per can.
Notes of ripe pineapple and smooth, creamy coconut make for a refreshing tropical blend. The brand is known for its meticulously distilled portfolio of spirits, including whiskeys, vodka, gin, rums, tequilas, and liqueurs. Cutwater aims to inspire exploration and creativity through its drinks. The Pina Colada beverage, for example, instills a sense of tranquility and tropical wanderlust. From flavor to product design, the sippable cans inspire a vacation oasis.
Image Credit: Cutwater Spirits
Why This Trend Is Growing
- Ready-to-drink Canned Beverages
- The rise of canned ready-to-drink beverages creates opportunities for brands to offer convenient, on-the-go options for consumers craving variety and ease of consumption.
- Gluten-free Alcoholic Beverages
- With a growing demand for gluten-free products, the alcoholic beverage industry should explore a wider array of gluten-free options to cater to the needs of individuals with gluten sensitivities or celiac disease.
- Exotic Flavor Combinations
- Innovation in flavor profiles, such as the combination of ripe pineapple and creamy coconut in the Pina Colada beverage, can create new and exciting sensory experiences for consumers seeking unique and flavorful drinks.
Industries Being Reshaped
- Alcoholic Beverages
- The alcoholic beverage industry can explore opportunities to offer a wider array of convenient and unique, high-quality canned options, particularly those that cater to diverse dietary preferences and needs.
- Food & Beverage
- The food and beverage industry should consider the rise of canned ready-to-drink beverages and how they can build off this trend to cater to consumers' evolving tastes and preferences, in both alcoholic and non-alcoholic offerings.
- Hospitality & Tourism
- Hotels and resorts in tropical locations can offer unique canned cocktails like the Cutwater Pina Colada as an on-the-go option for guests to enjoy by the pool or on-the beach.
