American craft distillery Cutwater Spirits has released the 'Canned Mai Tai,' a tropical cocktail classic delivered in a convenient on-the-go format.
Made from a combination of 'Bali Hai Tiki Gold Rum' and barrel-aged rum, the 'Canned Mai Tai' offers customers a complex rum-based beverage that's quality ingredients make it a cut above the competition. In addition to the two types of rum, the canned cocktail leverages flavor from natural coconut and pineapple, which is rounded out by added citrus. Together, these ingredients make for the perfect summertime cocktail.
Despite its summery appeal, the new 'Canned Mai Tai' will be made available throughout the entire year in traditional 12-ounce cans, sold in packs of four. Moreover, the company plans to partner with a variety of bars and restaurants to deliver the new drink to customers throughout the United States.
Image Credit: Cutwater Spirits
Key Themes Behind This Trend
- Canned Cocktails
- Creating other cocktails in a can format will disrupt the alcohol and packaging industry.
- Convenience Beverages
- Creating other easy-to-drink cocktails will disrupt the beverage market.
- Premium Ingredients
- Using more premium ingredients in convenient products will disrupt the spirits market.
Where This Applies
- Alcohol
- The alcohol industry can capitalize on canned cocktails by producing and packaging quality beverages in a travel format.
- Packaging
- The packaging industry can capitalize on canned cocktails by producing sustainable, efficient, and appealing containers that cater to the beverage industry's changing needs.
- Hospitality
- The restaurant and bar industry can capitalize on canned cocktails by delivering the convenience and quality of the new canned cocktails to their customers in innovative ways.
