Aperol Minis is launching just in time for Canadians to celebrate National Spritz Day on August 1st, 2021. While National Spritz Day is not a statutory holiday, Aperol wants to be part of the day's events. The iconic orange bittersweet aperitif makes for refreshing summer cocktails, including the beloved Aperol Spritz.
The Aperol Mini bottles are now available in a convenient 375 ml pack size. Its new size contains the perfect amount for a round of Spritzers at intimate backyard gatherings with friends. In recent years, the Aperol Spritz has exploded in popularity. According to Drinks International, it was ranked the 22nd best-selling cocktail in the world. Aperol fans even managed to put the quenching cocktail on Drinks International's top ten list in 2019, where it has remained ever since.
Image Credit: Aperol
Key Themes Behind This Trend
- Miniature Beverage Packaging
- Opportunity for companies to invest in mini sizes of popular beverages for convenience and portability.
- Seasonal Product Launches
- Opportunity for companies to release seasonal versions of popular products to align with special occasions and create excitement.
- Cocktail Culture
- Opportunity for companies to tap into the growing trend of socialising with cocktails and launch new cocktail products and flavours.
Where This Applies
- Alcoholic Beverages
- Opportunity for companies to invest in producing mini sizes of popular summer beverages such as beer and cocktails for maximum convenience and portability.
- Food and Beverage Retail
- Opportunity for retailers to stock seasonal products and mini sizes for special occasions such as holidays, events and beyond.
- Hospitality and Events
- Opportunity for hospitality and events companies to offer cocktails catering and specialised services focusing on themed and seasonal beverage offerings.
