Inspired by the art of creating perfumes, London-based fashion photographer Mert Alas created Seventy One gin. The product was created to bring an appreciation of aesthetics to spirits and the botanicals used to create the product are said to be assembled like a perfume.
Created in collaboration with master distiller Steve Wilson, the former president of Diageo Reserve, Seventy One features botanicals like juniper, angelica, lemon, damask rose, grapefruit and cinchona. These botanical distillates are individually distilled with techniques like old infusion, slow infusion, vacuum and copper pot distillation to produce different flavor results. After being matured in three types of oak for 71 days, a distillate of the night-flowering cactus Selenicereus grandiflorus is added to finish off the unique blend.
Why This Trend Is Growing
- Perfume-inspired Spirits
- Creating spirits based on fragrance techniques is an opportunity for distilleries to offer unique and innovative flavors.
- Artisanal Gin
- Producing hand-crafted gin with unique botanical blends and maturation techniques is becoming a popular trend in the spirits industry.
- Botanical Distillation
- Using various distillation techniques to extract and blend botanicals is a trend that can bring new flavors and profiles to spirits.
Industries Being Reshaped
- Spirits Industry
- Distilleries and beverage companies can explore using perfume-making techniques to create unique and innovative flavors of spirits.
- Fashion Industry
- Collaborations between fashion and spirits industries can create unique products with aesthetic appeal.
- Luxury Goods Industry
- The use of artisanal and unique botanical blends, as well as creative maturation and flavoring techniques, can appeal to consumers looking for high-end and exclusive products.
