In celebration of its 94th birthday, 7-Eleven is sending its icy-cold, iconic Slurpee to space on a private space flight. To make fans part of the experience, the brand is asking fans to choose their favorite flavor and they will have the chance to win a commemorative Slurpee in Space cup that has made the trip to space and back.
For its birthday month, 7-Eleven will be tallying up all the Slurpee flavors ordered by customers through the end of July via 7-Eleven Delivery in the 7-Eleven app. The most popular flavor will be the one that gets sent to space, and some of these potential choices include options like Cosmic Coca-Cola, Galactic vitaminwater Zero Sugar Gutsy.
Why This Trend Is Growing
- Space Tourism
- Innovative opportunities for companies to create new experiences and products related to space tourism as individuals seek to participate in space-bound experiences.
- Brand Experiences
- Companies can create unique brand experiences by engaging customers in events that captivate their interests and offer unique rewards that hold sentiment and memorabilia.
- Food Science
- Opportunities exist for food science professionals to explore new ways of preserving and transporting food, such as the Slurpee, to space, creating new markets and creating value for companies.
Industries Being Reshaped
- Food and Beverage
- Companies can explore new ways to create iconic food products with increased shelf life and transportation capacity to cater to customers demand for fresh, locally sourced food.
- Consumer Goods
- Companies can take advantage of unique experiences offered by space tourism to offer memorabilia that has been in space, captivating customers interest in new and innovative ways.
- Tourism and Leisure
- Space tourism can offer a new frontier within leisure which companies can capitalize on by designing unique experiences to attract customers who are undoubtedly in search of new and thrilling experiences.
