EasyMixt helps to simplify the process of making high-quality cocktails at home thanks to a combination of citrus distillates, acids and sugar. The product is perfect for using in equal parts with a spirit and the brand sees this as a "high-quality hack" for making delicious drinks with ease at home.
The versatile product has the potential to be paired with everything from gin and vodka to rum and tequila, as well as many more beverages. Making the brand's Grown-Up Lemonade calls for EasyMixt with soda, while something like the French 75 can be prepared with equal parts EasyMixt and gin, plus champagne to top it off.
The new product was developed during England's first lockdown during the pandemic, a time when many people developed or enhanced their at-home cocktail-making skills due to pub and bar closures.