Phillips Distilling Company is shaking up the traditional flavored whiskey category with Revel Stoke, which is "aimed at 'Zillennial' men ages 21-34 years old who live life on their own terms." The high-energy, personality-packed products boast names like SonofaPeach, Nutcrusher Peanut Butter and Lei'd Roasted Pinneapple and they feature packaging that speaks to the modern, independent whiskey drinker.
The wild, fun and free-spirited whiskey flavors from Revel Stoke are proudly proclaimed to be outside of the mainstream, providing an "alternative to the connoisseurship and snobbery of the whisky category."
Phillips Distilling Company is refreshing the cult classic Revel Stoke with a fresh new tagline that speaks to its target audience: "Stoke Your Wild." To reach Zillennials, the brand will be bringing guerilla-style chalking events to cities during football season.