The Whiskey Roller is a new whiskey-based hard seltzer from Heroes & Heretics that's ready to drink and appealing to whiskey lovers and non-whiskey lovers, especially those who want to drink less and enjoy more. The naturally flavored alcoholic sparkling water product is full of flavor from hibiscus, nutmeg and bay leaf, and it shares 100 calories per 330ml can. This hard seltzer is a refreshingly different choice that makes the most of whiskey and comes in at just 4% ABV.
The Whiskey Roller hard seltzer is packaged in a sleek, sophisticated dark can that emphasizes the product's low-calorie features and full-flavor naturally flavored ingredients.
In the future, Heroes & Heretics plans to expand the brand by launching more hard seltzers infused with natural flavors.
What's Driving This Trend
- Whiskey-based Hard Seltzers
- The trend of whiskey-based hard seltzers offers opportunities for brands to capture both whiskey lovers and non-whiskey lovers.
- Naturally Flavored Alcoholic Sparkling Water
- The trend of naturally flavored alcoholic sparkling water presents opportunities for brands to offer low-calorie and flavorful beverage options.
- Expansion of Natural Flavor-infused Hard Seltzers
- The trend of expanding natural flavor-infused hard seltzers provides opportunities for brands to diversify their product lines and satisfy changing consumer preferences.
Who This Affects Most
- Alcoholic Beverage
- The alcoholic beverage industry can explore the trend of whiskey-based hard seltzers to cater to changing consumer tastes and preferences.
- Non-alcoholic Beverage
- The non-alcoholic beverage industry can innovate in the trend of naturally flavored alcoholic sparkling water to provide low-calorie and flavorful options for health-conscious consumers.
- Food and Beverage Retail
- The food and beverage retail industry can capitalize on the trend of expanding natural flavor-infused hard seltzers by offering a wider variety of products to attract customers and increase revenue.
