Plant-based ingredient manufacturer Fooditive Group is introducing a pea-based drink called GoPeasy that's designed to be a healthful and affordable beverage for all. Moayad Abushokhedim, food scientist and founder of Fooditive, says "While developing our portfolio, we noticed the growing demand for plant-based products that are both healthy and taste good."
GoPeasy is made from peas but it is said to offer the taste and functionality of milk, without any added sugar or lactose. Naturally low in fat, the plant-based beverage is said to have a plain taste, plenty of nutritional value and a rich mouthfeel. Alongside the original flavor with a plain taste, GoPeasy is launching in unique varieties like refreshing lemon-strawberry and velvety dark cherry-chocolate. For on-the-go enjoyment, the drinks are packed into compact 250-ml cartons.
Why This Trend Is Growing
- Pea-based Beverages
- Create innovative and delicious pea-based beverage products in response to the growing demand for plant-based and healthy drinks.
- Health-conscious Beverages
- Develop tasty and nutritious beverages that cater to the increasing demand for health-conscious and functional products.
- Convenient Packaging
- Invest in the development of compact, easy to carry packages for on-the-go consumption of beverages.
Industries Being Reshaped
- Plant-based Food and Beverage
- As the demand for cleaner and healthier plant-based products increases, invest in developing innovative and flavor-packed plant-based drinks using natural resources like peas.
- Convenience Store Retail
- Boasting the convenience of packaging and on-the-go consumption, pea-based drinks like GoPeasy present an excellent opportunity for convenience store retail sales.
- Functional Beverage Manufacturing
- The pea-based drink innovation presents a chance for manufacturers to focus on nutritious and functional beverages to target the growing demand for health-enhancing beverages.
