OEM recently launched a line of Japanese-inspired cold remedies that includes skin-repairing balms, congestion-clearing menthol creams and hemp drinks. The Rehydrating Drink relies on both trusted remedies and modern solutions, since it offers a blend of vitamins, L-theanine and electrolytes with 10 milligrams of broad-spectrum hemp extract. The calming drink is made with natural ingredients and no artificial sweeteners, and it's ideal for not just times of feeling unwell but also replenishing after a workout, a hot bath, depletion or dehydration.
Like the other products in the line, this one boasts minimalist green packaging that promises to speak to Millennial and Gen Z consumers. The brand also offers packs of hand sanitizers and refills, which are particularly relevant for the current times.
What's Driving This Trend
- Hemp-infused Drinks
- Manufacturers can explore more variants of hemp-infused drinks, which provide calming and replenishing properties.
- Minimalist Packaging
- Brands can adopt minimalist and eco-friendly packaging that speaks to Millennial and Gen Z consumers.
- Japanese-inspired Remedies
- There is a growing trend in the market for Japanese-inspired remedies that businesses can leverage to create niche products.
Who This Affects Most
- Beverage Industry
- The beverage industry can create hemp-infused beverages and tap into the market for calming and replenishing drinks.
- Skincare Industry
- Skincare businesses can create natural and skin-repairing balms that cater to consumers looking for trusted remedies.
- Health and Wellness Industry
- There is an opportunity for businesses in the health and wellness industry to create products based on Japanese-inspired remedies that appeal to health-conscious consumers.
