Spa Girl Cocktails, the premium, ready-to-drink vodka brand, recently expanded its portfolio with the introduction of the new Sparkling Mango flavor. The ready-to-sip cockatiel boasts 11.5% ABV and features undertones of tangy citrus, offering a refreshing taste while only containing 66 calories, 2 grams of carbs, and 2 grams of sugar per serving.
“The new Sparkling Mango flavor offers adult consumers a fresh summery cocktail option that is low in calories,
easy to drink, and ultimately delicious,” says Spa Girl Cocktails CEO Alisa Marie Beyer. “We are thrilled to bring this
refreshing, tropical-inspired new flavor profile to the Spa Girl Cocktails lineup.”
The Sparkling Mango flavor from Spa Girl Cocktails is set to launch at the end of July.
Image Credit: Spa Girl Cocktails
Key Themes Behind This Trend
- Health-focused Cocktails
- Opportunity to develop and promote cocktails with low calorie and sugar content as well as other health benefits.
- Ready-to-drink Cocktails
- Opportunity for innovative packaging, design, and marketing to attract busy, on-the-go consumers.
- Fruit-flavored Cocktails
- Opportunity to experiment with different fruit flavors and infusions to offer new and unique taste experiences.
Where This Applies
- Beverage Industry
- Opportunity for beverage companies to expand their product lines and capture health-conscious consumers with new and innovative cocktail options.
- Packaging Industry
- Opportunity for packaging companies to develop new and innovative packaging solutions for ready-to-drink cocktails that are both convenient and sustainable.
- Hospitality Industry
- Opportunity for bars and restaurants to offer health-focused cocktails that appeal to a broader range of consumers, including those who are health-conscious.
