DINK is the Exclusive Isotonic Beverage of USA Pickleball
Laura McQuarrie — March 30, 2023 — Lifestyle
References: dinkthedrink & prnewswire
DINK is a first-of-its-kind ready-to-drink pickleball recovery beverage that hydrates and replenishes with minerals and electrolytes. The hydrating sports beverage comes in lemon lime, orange and pineapple flavors and take-anywhere cans that provide courtside refreshment.
"DINK, from the premium beverages to our lifestyle line, is formulated specifically for pickleballers," said Joe Feerrar, Co-Founder, DINK, "As avid pickleball players and fans, it was important for Abby and me to create a product that celebrates the camaraderie and upbeat energy of the game, while providing delicious beverages that meet the needs of this growing sport."
DINK is the exclusive and Official Isotonic Beverage of USA Pickleball and it will be featured at the upcoming inaugural 2023 Pickleball Slam.
"DINK, from the premium beverages to our lifestyle line, is formulated specifically for pickleballers," said Joe Feerrar, Co-Founder, DINK, "As avid pickleball players and fans, it was important for Abby and me to create a product that celebrates the camaraderie and upbeat energy of the game, while providing delicious beverages that meet the needs of this growing sport."
DINK is the exclusive and Official Isotonic Beverage of USA Pickleball and it will be featured at the upcoming inaugural 2023 Pickleball Slam.
Trend Themes
1. Pickleball Recovery Beverages - The introduction of DINK's ready-to-drink recovery beverage presents opportunities for manufacturers to develop and market sports drinks tailored for specific sports and activities.
2. Isotonic Beverages for Niche Sports - DINK's exclusive partnership with USA Pickleball highlights the potential for isotonic beverage companies to partner with niche sports organizations and create custom hydration solutions for their athletes.
3. Take-anywhere Sports Drinks - The convenience of DINK's canned pickleball recovery drink opens possibilities for companies to create on-the-go sports drinks packaged for easy transport and consumption.
Industry Implications
1. Sports Beverages - Sports beverage manufacturers can develop and market their products for specific sports, like DINK has with pickleball.
2. Isotonic Beverage Companies - Isotonic beverage companies can partner with niche sports organizations to create exclusive and customized hydration solutions, like DINK has with USA Pickleball.
3. Packaged Beverage Companies - Packaged beverage companies can develop and promote convenient, take-anywhere sports drinks for athletes and active consumers.
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