Many people consume coffee on a daily basis for a boost of energy and focus and Zurge is a new functional coffee blend from Zurvita that's supercharged with benefits. This brain-boosting blend was specifically created to promote cognitive health with 100% Columbian coffee, plus other beneficial additions like lion’s mane, stabilized rice bran, coffeeberry cascara and CognatiQ, a patented ingredient by the company derived from arabica coffee cherries.
Jay Shafer, founder and chief executive officer of Zurvita, says "Zurge is augmenting the joy of coffee with the ability to get the brain working sharper—and all in a completely natural way." This functional coffee has the potential to make the habit of drinking coffee a nutritious one that also sharpens memory and reduces brain fog.
Why This Trend Is Growing
- Functional Coffees
- The trend of adding functional ingredients to coffee for specific health benefits creates an opportunity for innovation in the coffee industry.
- Cognitive Health
- The trend of adding ingredients that promote cognitive health to coffee provides an opportunity for innovation in the cognitive health industry.
- Patented Ingredients
- The trend of using patented ingredients in functional coffee blends creates an opportunity for innovation in the ingredient manufacturing industry.
Industries Being Reshaped
- Coffee Industry
- Creating functional coffee blends that cater to specific health benefits can disrupt the traditional coffee industry.
- Cognitive Health Industry
- Developing products that enhance cognitive health, such as functional coffee blends, challenges the cognitive health industry to create new and innovative solutions.
- Ingredient Manufacturing Industry
- Innovation in patented ingredients that promote specific health benefits, such as those used in functional coffee blends, can disrupt the ingredient manufacturing industry.
