Consumer-Driven Whiskeys

Chicken Cock Whiskey Double Oak Kentucky Whiskey is Aged for Eight-Years

The Chicken Cock Whiskey Double Oak Kentucky Whiskey has been added to the distillery's portfolio as a consumer-driven spirit for fans to pick up this spring.

The spirit was created in response to demand for Double Oak whiskey, which saw a year-over-year growth, and comes packaged in a Prohibition-era bottle that follows the brand's history. Bottled at 92-proof, the spirit is aged for eight-years, and boasts vanilla bean, steeped berries, waffle cone and warm baking spice flavor notes. Priced at $99.99 per 750ml bottle, the spirit is available now nationally as well as online.

Founder of Grain & Barrel Spirits Matti Anttila spoke on the new Chicken Cock Whiskey Double Oak Kentucky Whiskey saying, "You can’t have great whiskey without great wood and this expression is the perfect marriage of age and wood. That’s why we aged our eight-year-old whiskey in American oak barrels twice. This process allows us to extract all the great flavor within the oak to create a robust and intriguing sipper that’s likely to not last long on the shelves.”

Consumer-driven Spirits
The Chicken Cock Whiskey Double Oak Kentucky Whiskey was created in response to demand for Double Oak whiskey, indicating the need for more spirits tailored to consumer preferences.
Prohibition-inspired Bottles
The Chicken Cock Whiskey Double Oak Kentucky Whiskey comes packaged in a Prohibition-era bottle which may inspire more distilleries to adopt vintage-style designs for their products.
Aged Spirits
The eight-year aging process of Chicken Cock Whiskey Double Oak Kentucky Whiskey highlights the potential for more aged spirits with complex flavor profiles to gain popularity among consumers.

Who This Affects Most

Whiskey Distilleries
Whiskey distilleries could explore the consumer demand for Double Oak whiskey and consider producing their own variations of the spirit to meet growing market demand.
Beverage Packaging
The Prohibition-era bottle used for Chicken Cock Whiskey Double Oak Kentucky Whiskey may inspire more beverage packaging companies to incorporate vintage design elements into their products for a nostalgic appeal.
Aged Spirit Market
The success of Chicken Cock Whiskey Double Oak Kentucky Whiskey suggests potential for growth in the market for high-quality, aged spirits that cater to sophisticated consumers with discerning palates.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 33%
Freshness 17%

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