Applebee's and Winky Lux teamed up to create Saucy Gloss, a collection of four high-shine lip glosses inspired by Applebee's wing sauces. The BBQ-scented lip glosses can be found in varieties like the coral-colored Get Me Hot Buffalo inspired by Classic Buffalo sauce, deep and rich red Sweet Chile Kiss (inspired by the Sweet Asian Chile wing sauce,) Be My Honey Pepper (a tribute to the Honey Pepper wing sauce) and Honey BBQ-T (a nod to Applebee’s Honey BBQ wing sauce.)
These Saucy Glosses are ready to be added individually to a shopper's online cart and the collaborating brands also offer the option for consumers to "get the whole meal" with The Saucy Gloss 4-Piece Combo, which offers all four richly colored, flavored and scented products at a special discount.
What's Driving This Trend
- Food-inspired Cosmetics
- Opportunity for cosmetics brands to create unique and quirky products that stand out in a crowded market.
- Scented Beauty Products
- Opportunity for brands to tap into the consumer desire for multi-sensory experiences in their beauty routines.
- Co-branded Products
- Opportunity for companies in different industries to leverage each other’s strengths and create unique products that appeal to a wider audience.
Who This Affects Most
- Cosmetics
- Cosmetics brands can explore new avenues for product innovation by incorporating unusual scents and flavors in their products.
- Restaurant
- Restaurants can leverage their food and beverage offerings to create branded products that appeal to fans of their cuisine.
- E-commerce
- E-commerce retailers can offer consumers unique products and experiences not available in brick-and-mortar stores through partnerships with brands in different industries.
