7-Eleven is teaming up with some of the most beloved food and beverage brands for a series of snack-inspired fashion collabs that are both unexpected and exclusive.
There's the Slurpee x What the Fanta sneakers with Slurpee drink branding and shapes that mimic splashes of water, the nostalgic 7-Eleven x Dunkaroos sneakers, and the Shoe Surgeon x Reese's design with chocolate hues and peanut butter-colored panels. There's also a Red Bull BC One capsule inspired by break dancing that includes a hoodie, a drawstring backpack, as well as the Flamin' Hot x Braille collection with even more apparel and accessories.
During Brainfreeze Season, customers who purchase products at participating 7Eleven, Speedway, or Stripes stores have their chance to win apparel and accessories inspired by some of their favorite snacks.
Key Themes Behind This Trend
- Snack-inspired Fashion
- The trend of creating fashion items inspired by food and beverage brands, encouraging brands to explore unique collaborations.
- Brand Collaborations
- The trend of partnering with different brands to create limited edition and exclusive products that appeal to a broad audience.
- Gamification of Retail
- The trend of using prizes and incentives to encourage customer engagement and purchases, creating new ways to attract and retain customers.
Where This Applies
- Food and Beverage
- Brands in the food and beverage industry can explore unique collaborations with the fashion industry to offer apparel and accessories inspired by their products.
- Retail
- Retail stores can use gamification to attract and retain customers by offering exclusive products and incentives to encourage purchases.
- Fashion
- The fashion industry can explore unique collaborations with brands in other industries to create limited edition products that appeal to a broad audience.
