The Bio-Oil Body Lotion is a new skin hydration product for consumers to incorporate into their self-care routines when looking to maximize moisture on any part of their body. The lotion follows on the popularity of the brands other products and features a formula that's high in oil, but boasts an ultralight formulation that's also non-greasy. The lotion is made with natural plant oils along with vitamins and antioxidants to further enhance its beneficial nature for use on hands, arms and legs.
The Bio-Oil Body Lotion will spread easily onto the skin, absorbs quickly and has a 42% oil content to ensure the utmost attention to a nourishing function. The product maintains a specialty formula that achieves a fluid-like consistency without being too runny.
Key Themes Behind This Trend
- High-oil Lotions
- An opportunity for other personal care brands to create similar high-oil body lotions with a lightweight formula.
- Natural Ingredients
- A trend for cosmetic and skincare makers to use natural plant oils, vitamins and antioxidants in their products.
- Non-greasy Products
- A shift towards lighter, non-greasy formulas for lotions, creams or moisturizers that still have a high oil content.
Where This Applies
- Cosmetics and Skincare
- A disruptive innovation opportunity for personal care brands to create products with high-oil content but lightweight, non-greasy formulas that make use of natural ingredients.
- Health and Wellness
- An opportunity for natural personal care brands to cater to the growing demand for moisturizers and lotions that are nourishing but also lightweight and non-greasy.
- Food and Beverage
- An opportunity for food-grade natural oils to find additional applications in personal care products with high-oil content, as consumers become more conscious of the ingredients they use on their skin.
