Fast-Absorbing Fractionated Body Oils

hanni's Weightless 'good aura' is Touted as "the Anti-Oil"

While body oils can provide deep hydration and a luxurious feel, some people struggle with their drawbacks, particularly the slick and greasy sensation that certain formulas leave behind—and for them, hanni created "good aura," and the body care brand calls it "the anti-oil."

good aura is a highly fractionated, fast-absorbing weightless dry oil that leaves behind only soft and glowy skin, not oiliness. This intensely nourishing formula is ideal for people who are constantly on the go and in need of whole-body skincare solutions that can keep up with them.

In this formula, there's a supremely nourishing blend of jojoba, baobab, coconut and buriti fruit oils. Fractionated technology is behind the product's best features, and it involves shrinking the molecular size of the oil itself to support faster absorption.

Fast-absorbing Body Oils
Body care brands are creating fast-absorbing body oils to address the slick and greasy sensation that some formulas leave behind.
Weightless Dry Oils
Brands are developing weightless dry oils that provide hydration and a luxurious feel without leaving behind any oiliness.
Fractionated Technology
Fractionated technology is being used to shrink the molecular size of oils, enabling faster absorption and enhancing the effectiveness of skincare products.

Who This Affects Most

Body Care
The body care industry is incorporating fast-absorbing body oils to meet the demand for products that provide deep hydration without the greasy sensation.
Skincare
The skincare industry is embracing weightless dry oils as a solution for individuals who want nourishing products that leave a soft and glowy skin without oiliness.
Beauty Technology
The beauty technology sector is exploring the use of fractionated technology to innovate skincare products by improving the absorption and efficacy of oils.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 47%
Freshness 24%

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