hanni's Weightless 'good aura' is Touted as "the Anti-Oil"
Laura McQuarrie — January 17, 2024 — Fashion
While body oils can provide deep hydration and a luxurious feel, some people struggle with their drawbacks, particularly the slick and greasy sensation that certain formulas leave behind—and for them, hanni created "good aura," and the body care brand calls it "the anti-oil."
good aura is a highly fractionated, fast-absorbing weightless dry oil that leaves behind only soft and glowy skin, not oiliness. This intensely nourishing formula is ideal for people who are constantly on the go and in need of whole-body skincare solutions that can keep up with them.
In this formula, there's a supremely nourishing blend of jojoba, baobab, coconut and buriti fruit oils. Fractionated technology is behind the product's best features, and it involves shrinking the molecular size of the oil itself to support faster absorption.
good aura is a highly fractionated, fast-absorbing weightless dry oil that leaves behind only soft and glowy skin, not oiliness. This intensely nourishing formula is ideal for people who are constantly on the go and in need of whole-body skincare solutions that can keep up with them.
In this formula, there's a supremely nourishing blend of jojoba, baobab, coconut and buriti fruit oils. Fractionated technology is behind the product's best features, and it involves shrinking the molecular size of the oil itself to support faster absorption.
Trend Themes
1. Fast-absorbing Body Oils - Body care brands are creating fast-absorbing body oils to address the slick and greasy sensation that some formulas leave behind.
2. Weightless Dry Oils - Brands are developing weightless dry oils that provide hydration and a luxurious feel without leaving behind any oiliness.
3. Fractionated Technology - Fractionated technology is being used to shrink the molecular size of oils, enabling faster absorption and enhancing the effectiveness of skincare products.
Industry Implications
1. Body Care - The body care industry is incorporating fast-absorbing body oils to meet the demand for products that provide deep hydration without the greasy sensation.
2. Skincare - The skincare industry is embracing weightless dry oils as a solution for individuals who want nourishing products that leave a soft and glowy skin without oiliness.
3. Beauty Technology - The beauty technology sector is exploring the use of fractionated technology to innovate skincare products by improving the absorption and efficacy of oils.
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