Body lotions provide comforting nourishment for the skin, but their greasy residue is the number one reason that keeps people from using them—so Vaseline developed Pro VitaB3 Serum-Burst Lotion as a lighter, non-oily alternative with a unique application format.
This non-greasy lotion transforms into water droplets upon application and absorbs instantly to leave behind a soft-velvet feel with lasting hydration. This sensorial lotion features two proprietary technologies from Vaseline: an Antioxidant Complex that delivers 10 times the antioxidant power of Vitamin C for a healthy glow, and Ultra-Hydrating Lipids to support the skin's inherent ability to replenish its ceramides to fortify the skin barrier.
Vaseline Pro VitaB3 Serum-Burst Lotion is available in Supple & Soft with a fruity floral scent with notes of red berries, muguet and vanilla, and Luminous Glow, a citrusy floral fragrance with hints of freshly cut cedarwood and musk.
What Makes This Trend Stand Out
- Water-droplet Skincare
- Lotions that transform into water droplets upon application offer a unique sensory experience and improved absorption for consumers seeking non-greasy skincare solutions.
- Antioxidant-infused Hydration
- Skincare products enhanced with powerful anti-oxidants, like the Antioxidant Complex in Vaseline Pro VitaB3, are addressing the growing demand for skincare that promotes a healthy glow.
- Multi-sensory Beauty Products
- Combining various sensory elements such as unique textures and distinct fragrances creates a comprehensive skincare experience that appeals to the senses.
Sectors Adopting This
- Skincare
- The evolution of lotion formulations toward lighter, instantly absorbing products addresses consumers' aversion to greasy residues.
- Beauty and Personal Care
- Integrating advanced technologies like Ultra-Hydrating Lipids in lotions supports innovative approaches to reinforcing the skin barrier.
- Fragrance
- Incorporating complex, multi-layered fragrances into skincare products enhances the overall user experience and meets the demand for pleasant and lasting scents.
