Midnight Moon's legendary moonshine recipe forms the base of the brand's canned moonshine cocktails, which are blended with natural mixers for a slightly sweet and refreshing experience. The newest flavor from the brand, Peach Tea, boasts an 8% ABV kick, and it promises "big peach aromas and lovely peach flavor balanced with big, rich tea and lemon flavor." Peach Tea won Triple Gold at the 2022 MicroLiquor Spirit Awards and it was recognized with Gold honors at the SF World Spirits Competition.
Midnight Moon's Watermelon and Lightning Lemonade Canned Cocktails are also award winners and each of the summery flavors shines in its own right. From fruit soaked in moonshine to canned cocktails, moonshine is making a comeback.
What's Driving This Trend
- Canned Cocktails
- The rise of canned cocktails offers an opportunity for brands to innovate and experiment with new flavors while catering to consumers’ demand for convenience and portability.
- Moonshine Revival
- The resurgence of moonshine as a popular spirit presents an opportunity for brands to introduce new and unique flavors while capitalizing on the popularity of heritage spirits.
- Award-winning Spirits
- Winning awards at prestigious spirits competitions like the MicroLiquor Spirit Awards and the SF World Spirits Competition can help brands gain recognition and appeal to discerning consumers.
Who This Affects Most
- Alcoholic Beverages
- As the demand for convenient and portable drinks continues to rise, innovative alcoholic beverage brands have an opportunity to introduce new canned cocktails to the market.
- Craft Spirits
- As consumers seek out authentic and unique flavors in their alcoholic beverages, craft spirit brands can leverage the resurgence of moonshine to introduce new and innovative flavors to the market while promoting their heritage.
- Food and Beverage Events
- Spirits competitions such as the MicroLiquor Spirit Awards and the SF World Spirits Competition provide an opportunity for brands to showcase their products and gain recognition at food and beverage events.
