Ole Smoky Distillery, America's leading moonshine brand, has announced that it will be relaunching two popular sour moonshine flavors: 'Sour Razzin’ Berry' and 'Sour Watermelon.' Both of the products will also arrive in a playful new Mini Moonshine Jar format.
The new Sour Watermelon Moonshine flavor delivers a sweet and sour taste combination while drawing from the delicious flavors of fresh watermelon. Meanwhile, Sour Razzin’ Berry delivers a more sour punch that is backed by sweet berry notes.
“As the #1 moonshine brand in the country, we continue to expand our portfolio with creative and delicious flavors and the Sour Watermelon and Sour Razzin’ Berry 50ML Mini Moonshine Jars are a perfect addition to enjoy this summer," said Robert Hall, CEO, Ole Smoky Distillery.
Image Credit: Ole Smoky
What's Driving This Trend
- Sour Moonshine
- Moonshine companies could invest in creating unique, sour flavors of their products.
- Mini Moonshine Jars
- Miniature packaging could be a trend for liquor companies to offer variety and convenience to consumers.
- Creative Flavors
- Innovative and unique flavors could be a trend for liquor companies to differentiate themselves in a crowded market.
Who This Affects Most
- Moonshine
- Moonshine companies can leverage the trend in producing adventurous flavors to cater to niche markets.
- Liquor
- Liquor companies can offer innovative packaging and creative flavor options as a way to appeal to the Millennial and Gen Z consumer segments.
- Beverage
- Expanding into unconventional flavorings could set off a disruptive trend in the beverage industry, and create new markets for beverage manufacturers to conquer.
