Sugarlands Distilling Co. introduces 'Moon Shot Iced Tea,' a New England-exclusive marketed towards Red Sox fans. 'Moon Shot Iced Tea' has a moonshine base from Sugarlands and features traditional iced tea flavors with a tinge of cane sugar and black sassafras. The Moon Shot label sports the recognizable Boston Red Sox emblem and measures 40 proof, giving fans of the team a new and exclusive beverage.
“Red Sox fans throughout New England have embraced Sugarlands over the last 12 months and we’re excited to provide them with another product heading into the 2023 season,” said Patrick Sullivan, Sugarlands chief revenue officer. “Collaborating with the Red Sox on themed releases like Moon Shot provides tremendous value to our distribution partners throughout the northeast, giving them a touchpoint to one of the most passionate fanbases in all of sports.”
In the northeast Tennessee region, a few select merchants carry 'Moon Shot' in 750mL jars.
Image Credit: Sugarlands
What Makes This Trend Stand Out
- Moonshine-infused Beverages
- There is an opportunity for beverage companies to create new and exclusive drink experiences by incorporating moonshine into their products.
- Collaborative Branding
- Collaborating with popular sports teams on themed releases provides an opportunity for distilleries and other companies to connect with passionate fanbases and expand their distribution.
- Regional Exclusivity
- Offering exclusive products to specific regions can create a sense of excitement and exclusivity among consumers, leading to increased sales and brand loyalty.
Sectors Adopting This
- Distillery
- Distilleries can explore using moonshine as a base for their beverages to create unique and distinctive flavors and experiences for consumers.
- Beverage
- Beverage companies can collaborate with popular sports teams to create themed drinks and expand their reach among passionate fans.
- Merchandising
- Retailers can take advantage of regionally exclusive products, such as the Moon Shot Iced Tea, to create a sense of scarcity and exclusivity among consumers.
