Awesome Sauce: Bun Length is Made with Leftover Hot Dog Water
Laura McQuarrie — July 4, 2022 — Lifestyle
References: martinhousebrewing & foodandwine
Awesome Sauce: Bun Length will be the newest of the Awesome Sauce Hard Seltzers from Martin House Brewing Company and it takes the form of a 5.2% ABV hard seltzer made with the leftover water from 52 pounds of boiled frankfurters. This unusual beverage is said to taste just like a boozy hot dog and what started as an idea to use hot dogs in the making of beer turned into an unconventional concept for a hard seltzer.
Fittingly, the Texas brewery will be unveiling the unique hard seltzer at a local hot dog festival. The Celebration of Hotdogs is a destination for hot dog lovers and at the event, there will be an eating contest, food trucks, wiener dogs and more to accompany the unforgettable experience of trying Awesome Sauce: Bun Length for the first time.
Image Credit: Unsplash
Fittingly, the Texas brewery will be unveiling the unique hard seltzer at a local hot dog festival. The Celebration of Hotdogs is a destination for hot dog lovers and at the event, there will be an eating contest, food trucks, wiener dogs and more to accompany the unforgettable experience of trying Awesome Sauce: Bun Length for the first time.
Image Credit: Unsplash
Trend Themes
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Savory Flavored Hard Seltzers — Savory flavored hard seltzers are the latest trend in the alcoholic beverage industry presenting a disruptive innovation opportunity for brewers to experiment with unconventional ingredients and flavors.
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Crossover Festivals — Crossover festivals that reflect the ethos of unconventional ideas can bring together enthusiasts from varied interests creating new business opportunities for event planners and organizers.
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Circular Brewing Practices — Circular brewing practices that incorporate leftover ingredients from brewing processes in making new drinks can be an innovative solution to minimize wastage and increase sustainability for breweries.
Industry Implications
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Alcoholic Beverage — The Alcoholic Beverage industry has the opportunity to innovate its product offerings and diversify into new markets by exploring unconventional flavors and ingredients in the production of hard seltzers.
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Event Planning — Event Planning and organizing can diversify festival niches by focusing on multi-theme crossover festivals that bring together people with varied interests such as hot dogs and craft beer.
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Sustainability — Sustainability-led Brewing Practices can help breweries optimize their production processes leading to cost savings, increased efficiencies and improved sustainability outcomes.
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