Rescript was founded by Naren Raj and Ashutosh Ananth. Together, the two friends aim to encourage consumers to make conscious decisions to reduce the global carbon footprint. Their goal throughout college became a reality with the startup of Rescript. To accomplish their goal, the founders targeted the stationery market, offering consumers eco-friendly items at the same cost as their counterparts, yet more affordable than other sustainable stationery brands.
Rescript's products are cost-effective and made with upcycled material. In addition, its products are not bleached and free from harsh bleaching chemicals. This allows the material to be recycled and reused several times, making for a circular business model. Rescript's items are on a mission to save the environment.
Image Credit: Rescript
Key Themes Behind This Trend
- Cost-effective Upcycling
- Creating sustainable products that are affordable for consumers.
- Circular Business Models
- Implementing a system in which products can be recycled and reused multiple times.
- Eco-friendly Alternatives
- Offering environmentally conscious options for consumers at the same cost as non-sustainable alternatives.
Where This Applies
- Stationery
- Implementing eco-friendly materials and circular business models in the production of stationery goods.
- Packaging
- Using upcycled material and creating circular business models in the production of packaging materials.
- Consumer Goods
- Creating sustainable consumer goods that are affordable for consumers and have a circular business model.
