VOSS+ water, a line of functional beverages, was recently expanded to play a bigger part in consumers' daily lives. Previously, the premium water brand introduced a variety with a plant-based multi-mineral complex derived from seaweed and its new offerings help people get more collagen and Vitamin D.
VOSS+ Collagen contains 10 grams of collagen per bottle, plus a berry essence and just 40 calories per bottle. Similarly, the new functional beverage enriched with Vitamin D shares 50% of the recommended daily value of Vitamin D with a citrus essence. This variety helps to recognize that more than 40% of the American adult population is deficient in Vitamin D. Free from sweeteners, the bottled water beverages are packaged in 100% recycled PET bottles.
Why This Trend Is Growing
- Premium Functional Waters
- Functional beverages with added nutrients are becoming more popular and could lead to new opportunities for health and wellness products.
- Collagen-enriched Beverages
- Collagen-enhanced drinks may disrupt the supplement market as consumers seek more convenient and accessible ways to consume collagen.
- Vitamin D-enriched Beverages
- Increasing awareness of Vitamin D deficiency may create a demand for more products enriched with this essential nutrient.
Industries Being Reshaped
- Beverage Industry
- Functional beverages are a growing segment of the beverage industry, and companies can innovate by developing new products with added nutrients.
- Health and Wellness Industry
- Functional waters with added nutrients provide opportunities for the health and wellness industry to develop products that meet consumers' demand for convenient and effective ways to improve their health.
- Sustainability Industry
- The use of 100% recycled PET bottles in VOSS+ water can inspire other companies to incorporate sustainable practices in their manufacturing processes and reduce their environmental impact.
