With warmer weather officially settling in, Wawa is helping consumers beat the heat with its new Wawa Refreshers.
Just as the name suggests, the new Wawa Refreshers are refreshing, thirst-quenching fruit drinks. Available in six tasty varieties, the drinks are made from a blend of 100% real fruit and juice, fruit puree, and fruit pieces. The fruity mixture is then combined with Cold Brewed Green Tea and served over ice – the perfect combo for a hot day. As far as flavors you go, you can choose from fruity options like Mango Dragon Fruit, Berry Passion Fruit, Strawberry Passion Fruit, and more.
All six of the new Wawa’s new Refreshers can be found at all 920 Wawa locations for a limited time.
Image Credit: Wawa
What's Driving This Trend
- Real Fruit Beverages
- Opportunity for companies to create new refreshing drinks that use real fruits and juices as their main ingredients
- Fruit Tea Blends
- Opportunity for businesses to create new fruit tea blends that combine real fruits and cold-brewed tea as a refreshing beverage option
- Limited-time Offers
- Opportunity for businesses to create limited-time beverage options to generate consumer interest and drive sales
Who This Affects Most
- Beverage Industry
- Potential for beverage companies to create new real fruit-based drinks to meet the demand for refreshing and healthier options
- Fast Food Industry
- Opportunity for fast-food chains to offer healthier alternatives to soda by incorporating real fruit beverages on their menus
- Convenience Store Industry
- Opportunity for convenience stores to generate more sales by introducing limited-time, refreshing fruit-based beverages to their store offerings
