Gerry's Hard Seltzers Share a Taste of Rum, Vodka & Gin
Laura McQuarrie — June 4, 2021 — Lifestyle
References: drinkgerrys & creativeboom
Gerry's hard seltzers can be identified with their uplifting, minimalist schemes, pastel color palettes and campaign photos of youth living life to the fullest. The gluten-free and vegan beverages are all-natural hard seltzers that are made with rum, vodka or gin and refreshing fruit flavors like watermelon, pineapple, lime, apple, kiwi and passionfruit.
While the Cucumber + Lemon Gin Seltzer invites adults to break up with their classic gin and tonic cocktail, the Pineapple + Coconut Rum Seltzer offers a lighter take on the piña colada.
To gain free express delivery, shoppers are invited to join Gerry's Social Club, which centers around fun and good vibes that are free from drama. On the list, members will have access to monthly social events, summer pop-ups and other events to keep the good times coming.
While the Cucumber + Lemon Gin Seltzer invites adults to break up with their classic gin and tonic cocktail, the Pineapple + Coconut Rum Seltzer offers a lighter take on the piña colada.
To gain free express delivery, shoppers are invited to join Gerry's Social Club, which centers around fun and good vibes that are free from drama. On the list, members will have access to monthly social events, summer pop-ups and other events to keep the good times coming.
Trend Themes
1. Cocktail-inspired Hard Seltzers - Creating cocktail flavors for hard seltzers is a trend that offers a unique taste experience for consumers who want something new and exciting.
2. Minimalist Packaging and Branding - Utilizing minimalist packaging and branding creates a modern and visually appealing look for hard seltzers, which can help them stand out in a crowded market.
3. Social Club Memberships - Offering exclusive social club memberships with benefits can help build brand loyalty and create a sense of community among consumers.
Industry Implications
1. Alcoholic Beverages - Introducing new and unique flavors of hard seltzers can disrupt the alcoholic beverages industry and attract new consumers who are looking for a refreshing and trendy drink.
2. Event Planning - Partnering with event planners to host pop-up events and social gatherings can provide an opportunity to showcase the brand and offer a unique experience for consumers.
3. Subscription Services - Offering a subscription service for hard seltzers can generate recurring revenue and create a loyal customer base who receive exclusive perks and benefits.
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