Joining tropical punch, fruit punch, peach punch and other flavors from BeatBox Beverages is a new one called Cranberry Dreams and it's being introduced with the help of a viral TikTok star. Nathan Apodaca, also known as Doggface208, became a sensation during the pandemic for a video shared singing Fleetwood Mac’s “Dreams” and drinking Ocean Spray cranberry juice. In 20 hours, the video was viewed millions of times and sparked other users to creatively remix the video.
BeatBox Beverages is partnering with Apodaca for the debut of the new Cranberry Dreams flavor. Previously, the brand used to rely on music festivals and other large in-person events to promote its products but this collaboration promises to reach new audiences, especially at a time when many are still mixing their own drinks.